MOVERLEAD — MOVING COMPANY POSTCARD CAMPAIGN WORKSHEET
https://moverlead.com/blogs/plan-your-first-moving-company-postcard-campaign
Updated September 27, 2026

Company:
Campaign name:
Person responsible:
Planned mailing period:
Review date:

1. AUDIENCE
[ ] Confirm the towns/counties and services your crews can support.
[ ] Confirm available coverage and review actual properties.
[ ] Record your listing-stage and property-selection criteria.
[ ] Review exclusions and repeated recipients before ordering.
Audience criteria:
Selected quantity:

A property listing is not a quote request or a confirmed moving date.
Photos can be staged, incomplete, or out of date.

2. MESSAGE AND RESPONSE
Service promoted:
Offer, conditions, and expiration (if applicable):
Primary action (call or visit a page):
Phone number or destination URL:
Person answering inquiries:
[ ] Check the phone number, website, and QR destination on a phone.
[ ] Make sure your team can honor every offer and claim.

3. QUOTE AND APPROVAL
Quoted subscription/territory costs and terms:
Quoted printing and postage:
Other agreed campaign costs:
Total agreed cost:
[ ] Confirm what free custom design support includes.
[ ] Review the front and back, business details, spelling, and response path.
[ ] Confirm recipients, quantity, mailing schedule, and complete quote.
[ ] Save the approved artwork, mailing list, quote, and campaign details.
Approved by/date:

4. MEASUREMENT
Mailing window:
Inquiry/booking reporting window:
Source of campaign records:
Source of inquiry/estimate/booking records:
Recorded postcards sent:
Available delivery updates:
Distinct inquiries:
Estimates:
Booked jobs:
CRM estimated booked value (if available):
Collected payments (only if independently verified):

Use consistent date windows and record definitions. Keep inquiries, estimates,
bookings, and collected payments separate. A delivered postcard or matched
CRM record does not prove the campaign caused a booking. Do not label
estimated booked value as collected revenue or profit.

5. NEXT REVIEW
What happened:
What remains unknown:
One change to try next:
Next campaign/review date:

Learn more: https://moverlead.com/blogs/measure-moving-company-postcard-campaigns
This worksheet is a planning aid; it does not predict campaign results.